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Title: The premise of the hierarchy of effects model is that consumers move through a sequence of steps in ... Post by: revmitchell on Jul 18, 2017 The premise of the hierarchy of effects model is that consumers move through a sequence of steps in the process of making a purchase decision. "Doing" corresponds to the stages of
A) awareness and knowledge B) knowledge and liking C) preference, conviction and purchase D) conviction and purchase Title: Re: The premise of the hierarchy of effects model is that consumers move through a sequence of steps ... Post by: kromonos on Jul 18, 2017 Content hidden
Title: Re: The premise of the hierarchy of effects model is that consumers move through a sequence of steps in ... Post by: revmitchell on Jul 23, 2018 ok... i understand it much better now
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