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Other Fields Homework Help Marketing Topic started by: revmitchell on Jul 18, 2017



Title: In evaluating the target market for an IMC campaign, Jennifer concludes that the target market lacks ...
Post by: revmitchell on Jul 18, 2017
In evaluating the target market for an IMC campaign, Jennifer concludes that the target market lacks strong brand associations. To move this target market closer to a purchase, Jennifer should develop a behavioral objective aimed at action.
True or False?


Title: Re: In evaluating the target market for an IMC campaign, Jennifer concludes that the target market ...
Post by: kromonos on Jul 18, 2017
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Title: Re: In evaluating the target market for an IMC campaign, Jennifer concludes that the target market lacks ...
Post by: revmitchell on Jul 23, 2018
ok... i understand it much better now