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Title: Selection of an endorser involves consideration of two criteria: Post by: rohu on Jul 18, 2017 Selection of an endorser involves consideration of two criteria:
A) cost and similarity to the target audience B) perceived fit with the brand and likability C) similarity to the target audience and attractiveness D) attractiveness and expertise Title: Re: Selection of an endorser involves consideration of two criteria: Post by: kromonos on Jul 18, 2017 Content hidden
Title: Re: Selection of an endorser involves consideration of two criteria: Post by: rohu on Nov 1, 2017 :) Correct
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