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Title: The ROI threshold for a marketing program is 30%. If a proposed marketing campaign costs $120,000, ... Post by: revmitchell on Jul 18, 2017 The ROI threshold for a marketing program is 30%. If a proposed marketing campaign costs $120,000, expenses are estimated to be $40,000 and revenue is estimated to be $190,000. Based on the ROI threshold, should the marketing manager proceed with the marketing campaign? Why or why not?
Title: Re: The ROI threshold for a marketing program is 30%. If a proposed marketing campaign costs ... Post by: Satioz on Jul 18, 2017 Content hidden
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