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Title: Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of ... Post by: Rgary on Aug 17, 2017 Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________.
a. evaluative criteria b. attitudes c. affects d. heuristics e. cognitions Title: Re: Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits ... Post by: tic_tac on Aug 17, 2017 Content hidden
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