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Title: Whenever a product line or a product family is extended, there is a risk of ________, which occurs ... Post by: Rgary on Aug 17, 2017 Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.
a. product line contraction b. disintermediation c. cannibalization d. brand inequity e. a downward line stretch Title: Re: Whenever a product line or a product family is extended, there is a risk of ________, which ... Post by: jhollin1138 on Aug 17, 2017 Content hidden
Title: Re: Whenever a product line or a product family is extended, there is a risk of ________, which occurs ... Post by: Rgary on Nov 29, 2017 thank u really helpful
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