Biology Forums - Study Force

Which of the following statements about brand equity is NOT true?
a. Brand equity means a brand has customer loyalty.
b. Brand equity refers to the brand's value to an organization.
c. The highest level of brand equity involves establishing product benefits.
d. Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
e. Brand equity can provide a competitive advantage.

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