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Other Fields Homework Help Marketing Topic started by: Rgary on Aug 17, 2017



Title: Some retailers advertise items at very low prices or even below cost just to get customers into the ...
Post by: Rgary on Aug 17, 2017
Some retailers advertise items at very low prices or even below cost just to get customers into the store. The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.
a. bait-and-switch
b. price lining
c. predatory pricing
d. loss leader pricing
e. dynamic pricing


Title: Re: Some retailers advertise items at very low prices or even below cost just to get customers into ...
Post by: tic_tac on Aug 17, 2017
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