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Title: Loyalty programs, such as Shoppers Drug Mart's Optimum points, which is part of a CRM strategy, ... Post by: Kayty on Aug 19, 2017 Loyalty programs, such as Shoppers Drug Mart's Optimum points, which is part of a CRM strategy, encourage loyal purchasing behavior. What is the other essential function of these programs?
A) provide customer information that can be analyzed B) provide reward to the best customers C) provide market segmentation of customers D) increase sales E) enable direct marketing to customers Title: Re: Loyalty programs, such as Shoppers Drug Mart's Optimum points, which is part of a CRM strategy, ... Post by: Lucas_RiverPla on Aug 19, 2017 Content hidden
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