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Other Fields Homework Help Marketing Topic started by: Fade05 on Aug 19, 2017



Title: If a new soft drink were launched using trial coupons targeted to heavy Coke users, what would you ...
Post by: Fade05 on Aug 19, 2017
If a new soft drink were launched using trial coupons targeted to heavy Coke users, what would you expect about the success of this strategy?
A) effective market penetration using behavior response segmentation of soft drink users
B) ineffective strategy due to poor design of offensive tactics
C) highly effective strategy due to effective psychographic segmentation
D) effective niche marketing strategy
E) effective due to high likelihood of reaching circumstantially loyal and not loyal Coke users


Title: Re: If a new soft drink were launched using trial coupons targeted to heavy Coke users, what would ...
Post by: BlueFusion on Aug 19, 2017
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Title: Re: If a new soft drink were launched using trial coupons targeted to heavy Coke users, what would you ...
Post by: Fade05 on Nov 29, 2017
:) THANKS