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Title: Your product manager is recommending bypassing the test marketing stage for your company's newest ... Post by: Kayty on Aug 19, 2017 Your product manager is recommending bypassing the test marketing stage for your company's newest product, a compact portable gas barbecue. What is a common reason companies skip test marketing?
A) testing response in a limited market turnout does not provide valid data. B) at the point in the process, your company already has a lot of feedback from potential customers. C) the product manager has thorough knowledge of the target market and sees this step as a waste of time. D) it is very difficult to cost justify this step. E) the product manager is worried about tipping off the competition. Title: Re: Your product manager is recommending bypassing the test marketing stage for your company's ... Post by: Lucas_RiverPla on Aug 19, 2017 Content hidden
Title: Re: Your product manager is recommending bypassing the test marketing stage for your company's newest ... Post by: Kayty on Aug 10, 2018 Thank you. You’re so helpful
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