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Title: Which of the following statements about advertising in magazines is TRUE? Post by: goji.go on Jun 26, 2013 Which of the following statements about advertising in magazines is TRUE?
A) Advertising in magazines is a good short-term tactical tool. B) Advertising in magazines has a low cost. C) Advertising in magazines reaches a high market segmentation. D) Advertising in magazines has little competition for attention. E) Advertising in magazines requires a short ad-purchase lead time. Title: Re: Which of the following statements about advertising in magazines is TRUE? Post by: bbb on Jun 27, 2013 C) Advertising in glossy magazines has other advantages such as high-quality color, long life, longer attention span, and high credibility. The disadvantages include declining readership, lots of competition for attention, high cost, and long ad-purchase lead time.
Title: Re: Which of the following statements about advertising in magazines is TRUE? Post by: goji.go on Jun 27, 2013 Content hidden
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