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Title: Define and contrast the difference between pull and push strategies in marketing. Post by: Tesy on Oct 10, 2017 Define and contrast the difference between pull and push strategies in marketing.
Title: Re: Define and contrast the difference between pull and push strategies in marketing. Post by: saltie on Oct 10, 2017 With a pull promotional strategy, a company appeals directly to customers, who then demand the product from retailers, who then demand the product from wholesalers. With a push strategy, a company aggressively pushes its product through wholesalers and retailers, who then persuade customers to buy it.
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