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Title: Day-after recall testing is used by the broadcast media, in particular television. The objective is ... Post by: Mari-chi on Nov 29, 2017 Day-after recall testing is used by the broadcast media, in particular television. The objective is to
A) find out which media the consumer used in the last 24 hours B) find out what products the consumer purchased recently C) determine the exposure and recall of particular commercials D) measure the creative content for the agency E) measure the reach of the media Title: Re: Day-after recall testing is used by the broadcast media, in particular television. The objective ... Post by: vfloyd on Nov 29, 2017 Content hidden
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