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Other Fields Homework Help Marketing Topic started by: McArgent on Nov 29, 2017



Title: Share of advertising refers to
Post by: McArgent on Nov 29, 2017
Share of advertising refers to
A) the number of loyal customers within a market segment
B) the competitor's overall media budget
C) the amount a brand invests in advertising as a percentage of the total category investment
D) the portion of the overall marketing budget devoted to advertising
E) the portion of the advertising budget placed in television


Title: Re: Share of advertising refers to
Post by: MrDee on Nov 29, 2017
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Title: Re: Share of advertising refers to
Post by: McArgent on May 15, 2018
Really help, thank you!