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Title: One of the advantages of direct mail is high reach. Explain why this is an advantage. Post by: McArgent on Nov 29, 2017 One of the advantages of direct mail is high reach. Explain why this is an advantage.
Title: Re: One of the advantages of direct mail is high reach. Explain why this is an advantage. Post by: vfloyd on Nov 29, 2017 Solo direct mailings reach everyone the advertiser would like to reach—unlike other media, which reach only a portion of the target. For example, a life insurance or credit card organization that wants to reach all university graduates may be able to obtain access to such a list of students. For co-operative direct mailings (i.e., mass distribution to selected Canadian households), the national reach potential is very high. In this case, there is much circulation waste but the response rates are usually adequate to cover the costs of mass mailings.
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