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Other Fields Homework Help Marketing Topic started by: Consle on Jan 1, 2018



Title: Describe the differences between brand extensions and flanker brands.
Post by: Consle on Jan 1, 2018
Describe the differences between brand extensions and flanker brands.


Title: Re: Describe the differences between brand extensions and flanker brands.
Post by: Link-NM on Jan 1, 2018
Brand extensions use an established brand name on goods or services not related to a core brand. Flanker brands are brands used by a company in a category in which the company currently has an offering.