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Title: In terms of market segmentation, the usage segmentation approach offers each of the following ... Post by: Consle on Jan 1, 2018 In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:
A) a meaningful classification scheme based on actual behavior of customers. B) ability to reduce a large volume of customer data to a few, concise clusters. C) ability to measure the growth of each cluster and the migration of customers from one cluster to another. D) ability to compare a firm's customers with customers from competing firms. Title: Re: In terms of market segmentation, the usage segmentation approach offers each of the following ... Post by: Link-NM on Jan 1, 2018 Content hidden
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