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Other Fields Homework Help Public Relations Topic started by: Consle on Jan 1, 2018



Title: The hierarchy of effects model:
Post by: Consle on Jan 1, 2018
The hierarchy of effects model:
A) only works in the correct sequence of the model.
B) is designed to build recall more than an actual purchase decision.
C) clarifies the advertising approach to use by showing what to emphasize during each stage of the model.
D) leads to impulse buying decisions if applied correctly.


Title: Re: The hierarchy of effects model:
Post by: bukharifaran on Jan 1, 2018
C