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Title: Pick a brand to explain how a consumer goes through the stages of the ACCA model. Post by: ShadyAh on Jan 5, 2018 Pick a brand to explain how a consumer goes through the stages of the ACCA model.
Title: Re: Pick a brand to explain how a consumer goes through the stages of the ACCA model. Post by: Alex59 on Jan 5, 2018 First is the awareness stage, when the consumer learns about the brand for the first time. Second is the comprehension stage, where the consumer expresses interest. Third is the conviction stage, when the brand becomes a preferred brand. Fourth is the action stage, when the brand is purchased.
Examples will vary. Title: Re: Pick a brand to explain how a consumer goes through the stages of the ACCA model. Post by: AKOREDE AKINKUNMI on Apr 20, 2022 Thanks for the effort
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