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Title: List the various factors that influence media strategy. Post by: birdseye on Jan 5, 2018 List the various factors that influence media strategy.
Title: Re: List the various factors that influence media strategy. Post by: Alex59 on Jan 5, 2018 Target market profile (three basic strategies: shotgun, profile matching, rifle); nature of the message (print media makes more sense for factual, informative appeals, television makes more sense for emotional appeals); geographic market priorities, timing, reach/frequency/continuity, and engagement. Examples will vary.
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