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The interactive elements and appealing imagery of "rich" push notifications help ...
The interactive elements and appealing imagery of "rich" push notifications help contribute to its superiority performance. This format is especially suitable for attracting attention to:
Answers: Extended offers (e.g., cross-selling and upselling in bundled offers) Abandoned cart strategies Real-time geotargeted notifications Exclusive off
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social commerce. Although the features and functions vary across these platforms, all four platforms enable brands to:
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5% per year through 2026. Fueling this growth is its capacity to facilitate which of the following? (select all correct answers)
Answers: Smoother and more user-friendly experiences Quicker, more accurate, and more relevant product recommendations especially where th
Voice-based search represents one of the most transformational and promising technologies contribut
Voice-based search represents one of the most transformational and promising technologies contributing to the next generation of social commerce. The estimated $30B market is growing at a 19% CAGR. Fueling its growth in social commerce is its superiority to text search in:
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their adeptness in establishing genuine connections with niche audiences. Specifically, they often outperform brands in which of the following ways: (specify all correct responses).
Answers: Higher engagement based on common interests and more meaningful conversations with their
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consisting of incentives like polls, challenges, and quizzes, brands are now stepping up to Metaverse experiences. This new wave is transforming how consumers interact with a brand. Some notable advancements include: (specify all correct responses)
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The relatively higher growth of social commerce can be attributed to its unique capacity for influencer marketing, displaying social proof, tagging products in posts, and seamless integration with social media platforms where users spend a significant amount of time. Moreover, social commerce h
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This latter results from: Ads having a greater conversion rate thereby reducing the unnecessary spending on unlikely buyers
As consumers become more ecologically and environmentally conscious, they are actively seeking out
As consumers become more ecologically and environmentally conscious, they are actively seeking out businesses that prioritize sustainability. However, no evidence supports whether this pressure to adopt sustainability initiatives has any impact on a consumer's brand preferences or purchases.
Facebook Marketplace is most often used as a local, community-based listing of third-party intermed
Facebook Marketplace is most often used as a local, community-based listing of third-party intermediaries willing to buy or sell secondhand items like furniture and clothing.
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?
Push notifications are a more appropriate channel for "NON-URGENT" reminders or communications, whereas email is typically reserved for
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, suppliers can begin their venture into e-commerce without the need to cover expenses associated with: (select all correct examples)
Answers: Extensive data analytics Targeted advertising Cross-selling or upselling Hosting reviews
AI technology has radically transformed the precision to which we target individual consumers with
AI technology has radically transformed the precision to which we target individual consumers with relevant information (e.g., product recommendations) in real-time. This new era of hyper-personalization is superior to prior generations of personalization in which of the following ways? (select all correct answers - ONE is not true)
Research and strategy: These individuals conduct primary and secondary research and gather informat
Research and strategy: These individuals conduct primary and secondary research and gather information that is relevant to the client’s product or service to be used in the development of the creative strategy as well as other aspects of the IMC campaign.
Client-agency interface: This function serves as the link between the agency and the client. These
Client-agency interface: This function serves as the link between the agency and the client. These individuals are responsible for understanding the advertiser’s marketing and promotion needs and interpreting them to agency personnel.
RaZa's decision to use ads that featured people that the target consumers identify with (associativ
RaZa's decision to use ads that featured people that the target consumers identify with (associative groups) and also people that the target group does not belong to (dissociative groups), was prompted by which external influence on consumer behavior?
Commercial scripting: These individuals conceive the ideas for the ads and write the headlines, sub
Commercial scripting: These individuals conceive the ideas for the ads and write the headlines, subheads and body copy (for print ads), and scripts for commercials.
The logic for not getting into financial problems may be true in an accounting sense; it may lead t
The logic for not getting into financial problems may be true in an accounting sense; it may lead to budget cuts in a recession, when the firm can benefit from maintaining or increasing the budget.
As long as sales continue to be the basis for evaluation, it is rarely possible to assess the earni
As long as sales continue to be the basis for evaluation, it is rarely possible to assess the earnings provided by the promotion effort, making it a difficult method to employ.
FreshFruits Market: FreshFruits Market, an organic and fresh produce store, wants to target eco-con
FreshFruits Market: FreshFruits Market, an organic and fresh produce store, wants to target eco-conscious consumers by focusing on the five most environmentally friendly states in the U.S.—Vermont, Oregon, Washington, Hawaii, and Maryland.
Creative and production process supervisors: These individuals connect all phases of production to
Creative and production process supervisors: These individuals connect all phases of production to see that the ads are completed on time and that all deadlines for submitting the ads to the media are met.
Audience viewership and readership experts: These individuals review information on demographics, m
Audience viewership and readership experts: These individuals review information on demographics, magazine and newspaper readership, radio listenership, and consumers’ Internet and TV viewing patterns to develop an effective media strategy.
A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive ...
A new market entrant in the anti-dandruff shampoo market, Sun & Moon, launched a massive advertising campaign featuring a stylish, well-liked celebrity. The main idea in the campaign was that of "glamour" and transfer of that meaning from the celebrity to the brand. Which of the following approaches best describes the basis for the big idea for Sun & Moon?
Beyond Burgers develops a campaign that runs both on TV and online. The source presenting the messa
Beyond Burgers develops a campaign that runs both on TV and online. The source presenting the message is popular TV show host, Ellen DeGeneres, who very actively promotes the fact she is vegan. The director of the ad sets the campaign in northern California backgrounds and presents the tone in a sepia, faded brown, color to convey an enduring time effect of the message. Response to
The ads highlight the debilitating effects of caffeine-based energy drinks including the increased
The ads highlight the debilitating effects of caffeine-based energy drinks including the increased risk of stroke and high blood pressure and present benefits of natural ingredients in Natur-O-Rush.
The ads start with a strong, persuasive voiceover narrative of the breakthrough energy drink with n
The ads start with a strong, persuasive voiceover narrative of the breakthrough energy drink with no harmful chemicals and then get into situations where a busy mom gets an energy boost from Natur-O-Rush.
Each of the four brand managers helped design new ads for their respective brand. Which of the foll
Each of the four brand managers helped design new ads for their respective brand. Which of the following new ads would be least affected by clutter during a prime-time telecast on television?
the new Hair & Neck ad, which uses a celebrity endorser
The ads start with everyday situations showing a busy mom sipping Natur-O-Rush during her chores, a
The ads start with everyday situations showing a busy mom sipping Natur-O-Rush during her chores, and ends with a strong, persuasive voiceover narration about this breakthrough energy drink with no harmful effects.