Public Relations

Part of listening actively is to avoid the ________, or the expectation that youll be amused and ...

Part of listening actively is to avoid the ________, or the expectation that youll be amused and ...

Part of listening actively is to avoid the ________, or the expectation that youll be amused and entertained by a speaker.

083055   57   1 Reply

rmstoney1

Some publications are not so easy to classify as research sources. For example, Psychology Today and ...

Some publications are not so easy to classify as research sources. For example, Psychology Today and ...

Some publications are not so easy to classify as research sources. For example, Psychology Today and National Geographic can be considered both _____ and _____ publications.    
a. biographical; statistical      
b. open; deep
c. primary; secondary

083055   71   1 Reply

belledejour86

What are figures of speech, and how do they relate to public speaking? From the dozen listed in the ...

What are figures of speech, and how do they relate to public speaking? From the dozen listed in the ...

What are figures of speech, and how do they relate to public speaking? From the dozen listed in the text (alliteration, hyperbole, irony, metaphor, simile, synecdoche, metonymy, antithesis, personification, rhetorical question, oxymoron, and idiom),

083055   75   1 Reply

samanthajones10

What is a speech of definition? How would you go about structuring and creating it? Trace the steps ...

What is a speech of definition? How would you go about structuring and creating it? Trace the steps ...

What is a speech of definition? How would you go about structuring and creating it? Trace the steps you would take.

083055   57   1 Reply

amanda42898

A theater buff is doing a persuasive speech with arguments based on questions of fact, arguing that ...

A theater buff is doing a persuasive speech with arguments based on questions of fact, arguing that ...

A theater buff is doing a persuasive speech with arguments based on questions of fact, arguing that Shakespeare had a ghost writer. She will want to emphasize
a.emotional appeals.
b.personal interest.
c.uncertainty avoidance.
d.logical proof.

Mod

083055   266   3 Replies

Marostegui

The speaker's characteristic use of language to convey meaning and evoke emotion is a speech ...

The speaker's characteristic use of language to convey meaning and evoke emotion is a speech ...

The speaker's characteristic use of language to convey meaning and evoke emotion is a speech element called __________.

▸ invention

▸ arrangement

▸ style

▸ delivery

123456789ABCD   48   1 Reply

NadiaA

Maria knew that all of her audience members were young men born in California so she assumed they ...

Maria knew that all of her audience members were young men born in California so she assumed they ...

[html]Maria knew that all of her audience members were young men born in California so she assumed they all knew how to surf and she wouldn't need to talk about basic surfing skills in her speech on water sports. Maria's assumption is an example of _

123456789ABCD   83   1 Reply

ablack4

How does an electronic database differ from a search engine? Describe the information each has that ...

How does an electronic database differ from a search engine? Describe the information each has that ...

How does an electronic database differ from a search engine? Describe the information each has that the other does not.

123456789ABCD   62   1 Reply

lipop

Which step comes first in the development of an outline?

Which step comes first in the development of an outline?

[html]Which step comes first in the development of an outline?

▸ List the ideas you plan to develop.

▸ Determine which ideas subsume other ideas.

▸ Diagram the relationships among ideas.

▸ Determine the order in which you want to discuss y

123456789ABCD   41   1 Reply

shryknhts01

Citing statistics in the introduction works best when __________.

Citing statistics in the introduction works best when __________.

Citing statistics in the introduction works best when __________.

▸ they are drawn from a small survey

▸ they are rounded off

▸ they are accurate but not well known

▸ they confirm beliefs commonly held by half the audience

123isme   64   1 Reply

FreddyK10

"The measure of a man is not how many times he has fallen, but how many times he has gotten back ...

"The measure of a man is not how many times he has fallen, but how many times he has gotten back ...

"The measure of a man is not how many times he has fallen, but how many times he has gotten back up." This statement is an example of which strategy for achieving rhythm?

▸ metaphor

▸ antithesis

▸ inverted word order

▸ concrete words

123isme   65   1 Reply

bbbbbbbh

Carol argued with her professor that no matter what she said in her speech about the benefits of ...

Carol argued with her professor that no matter what she said in her speech about the benefits of ...

[html]Carol argued with her professor that no matter what she said in her speech about the benefits of financial aid, her classmates wouldn't accept it because they all had huge student loans. Carol is suggesting that __________ will play a role in t

123isme   50   1 Reply

ethom947

Once Sanjay had gathered all the information he could about his topic, he began working on ...

Once Sanjay had gathered all the information he could about his topic, he began working on ...

Once Sanjay had gathered all the information he could about his topic, he began working on determining the best structure for his main ideas. Sanjay is engaged in which activity?

▸ invention

▸ arrangement

▸ style

▸ delivery

19sspeck   27   1 Reply

christmasnugget

What are the five sources of constraints? Explain how they affect the speaker's choices.

What are the five sources of constraints? Explain how they affect the speaker's choices.

What are the five sources of constraints? Explain how they affect the speaker's choices.

19sspeck   35   1 Reply

NadiaA

Consider the following main ideas:I. Poor preparation in high school leads to difficulty in ...

Consider the following main ideas:I. Poor preparation in high school leads to difficulty in ...

[html]Consider the following main ideas:I. Poor preparation in high school leads to difficulty in students' ability to adjust to college work.II. Difficulty in adjusting to college work leads to a lower college GPA.III. Lower GPAs limit j

19sspeck   37   1 Reply

PHchick

Identify the four purposes of transitions. Provide an example which demonstrates at least one purpose.

Identify the four purposes of transitions. Provide an example which demonstrates at least one purpose.

Identify the four purposes of transitions. Provide an example which demonstrates at least one purpose.

19sspeck   51   1 Reply

JulioBof

As a general rule, the minimum number of entries at each level of subordination should be at least __________.

As a general rule, the minimum number of entries at each level of subordination should be at least __________.

As a general rule, the minimum number of entries at each level of subordination should be at least __________.

▸ one

▸ two

▸ three

▸ four

19sspeck   68   1 Reply

shelbycox

Global warming, which was not always perceived as an issue, is now an important concern because of ...

Global warming, which was not always perceived as an issue, is now an important concern because of ...

[html]Global warming, which was not always perceived as an issue, is now an important concern because of public messages that served the purpose of __________.

▸ creating a positive feeling

▸ converting

▸ agenda setting

▸ inducing a specific acti

19sspeck   109   1 Reply

lipop

Discuss the likelihood of technical problems happening when using visual aids and the best way to ...

Discuss the likelihood of technical problems happening when using visual aids and the best way to ...

[html]Discuss the likelihood of technical problems happening when using visual aids and the best way to respond to them. Identify the relationship of technical difficulties to the overall quality of the speech or what conditions make the difficulties

19sspeck   54   1 Reply

stay_cold

Identify the three basic parts of a speech, and describe two functions that should be performed in each part.

Identify the three basic parts of a speech, and describe two functions that should be performed in each part.

Identify the three basic parts of a speech, and describe two functions that should be performed in each part.

9bleacher   65   1 Reply

klyn

Statements that listeners regard as true are called __________.

Statements that listeners regard as true are called __________.

Statements that listeners regard as true are called __________.

▸ beliefs

▸ values

▸ perceptions

▸ allusions

9bleacher   278   1 Reply

loki1345

When Andrea gave a speech about her favorite city, Paris, Kari focused intently on the speech and ...

When Andrea gave a speech about her favorite city, Paris, Kari focused intently on the speech and ...

[html]When Andrea gave a speech about her favorite city, Paris, Kari focused intently on the speech and followed each point carefully. This is an example of __________.

▸ selective attention

▸ selective exposure

▸ selective stereotyping

▸ rhetori

9bleacher   56   1 Reply

Shuqin

As the chair of the United Way campaign, Maggie wants to convince all her coworkers that civic ...

As the chair of the United Way campaign, Maggie wants to convince all her coworkers that civic ...

[html]As the chair of the United Way campaign, Maggie wants to convince all her coworkers that civic engagement is an important goal for the company. Her purpose is to __________.

▸ set an agenda

▸ strengthen commitment

▸ weaken a feeling

9bleacher   48   1 Reply

klyn

Kendrik's presentation outline looks like this: I. Living in a small town is fun when you are ...

Kendrik's presentation outline looks like this: I. Living in a small town is fun when you are ...

[html]Kendrik's presentation outline looks like this: I. Living in a small town is fun when you are young.A. I lived in a small town until I was 21.B. I had four good friends when I was younger.C. I played three sports all through hig

9bleacher   55   1 Reply

smithan00000

Taka told her listeners that when her car wouldn't start, all she could hear was a distinct, ...

Taka told her listeners that when her car wouldn't start, all she could hear was a distinct, ...

[html]Taka told her listeners that when her car wouldn't start, all she could hear was a distinct, "click, click, click" when she turned the key. What is Taka using to create vividness?

▸ onomatopoeia

▸ antithesis

▸ alliteration

▸ a metaphor[/htm

9bleacher   42   1 Reply

swygant

Many people know that gas prices keep increasing but Kirk wants to let his audience know how ...

Many people know that gas prices keep increasing but Kirk wants to let his audience know how ...

[html]Many people know that gas prices keep increasing but Kirk wants to let his audience know how negotiations with the Middle East have played a part in this increase. His purpose is to __________.

▸ introduce an action

▸ set the agenda

▸ provid

9bleacher   53   1 Reply

aliptsidhu

The forgetting curve is a measure of __________.

The forgetting curve is a measure of __________.

[html]The forgetting curve is a measure of __________.

▸ how listeners' opinions change from positive to negative

▸ how easy it is for speakers to forget parts of their memorized speeches

▸ the relationship between what listeners understand and wh

9bleacher   51   1 Reply

unicornman1

Discuss the role of deliberative speaking in the five most common settings in which it occurs. What ...

Discuss the role of deliberative speaking in the five most common settings in which it occurs. What ...

Discuss the role of deliberative speaking in the five most common settings in which it occurs. What makes each setting distinct?

9bleacher   62   1 Reply

Guest

Instant acceptance or instant rejection of a speaker's message occurs because of __________.

Instant acceptance or instant rejection of a speaker's message occurs because of __________.

Instant acceptance or instant rejection of a speaker's message occurs because of __________.

▸ listener distractions

▸ situational distractions

▸ short attention spans

▸ jumping to conclusions

a.nicole   534   1 Reply

dpscool0415

Brett's speech to the Adventure Club on canoeing on the Colorado River was difficult for him to ...

Brett's speech to the Adventure Club on canoeing on the Colorado River was difficult for him to ...

[html]Brett's speech to the Adventure Club on canoeing on the Colorado River was difficult for him to make interesting since he had never been in a canoe before. Why was this a poor topic choice?

▸ It didn't fit the allotted time.

▸ It wasn't of in

a.nicole   37   1 Reply

rtwyhw4

What is meant by the phrase "constraints are not absolute?"

What is meant by the phrase "constraints are not absolute?"

What is meant by the phrase "constraints are not absolute?"

a.nicole   67   1 Reply

jojoA

Central to any definition of marketing is _____.

Central to any definition of marketing is _____.

Central to any definition of marketing is _____.
A) transactions
B) making a sale
C) demand management
D) customer relationships

a8oobra   140   3 Replies

magnas

All of the following are accurate descriptions of modern marketing today, except which one?

All of the following are accurate descriptions of modern marketing today, except which one?

All of the following are accurate descriptions of modern marketing today, except which one?
A) Marketing is customer satisfaction at a profit.
B) Marketing is creation of value for customers.
C) Selling and advertising are synonymous w

a8oobra   190   3 Replies

magnas

According to Jeff Bezos, CEO of Amazon.com, a crucial dimension of an outstanding marketing company

According to Jeff Bezos, CEO of Amazon.com, a crucial dimension of an outstanding marketing company

According to Jeff Bezos, CEO of Amazon.com, a crucial dimension of an outstanding marketing company is _____.
A) a relentless pursuit of customer needs
B) to build on customer relationships and profits will follow
C) to create genuine

a8oobra   317   3 Replies

magnas

_____ is the process of dividing a market into smaller groups of buyers with distinct needs, charact

_____ is the process of dividing a market into smaller groups of buyers with distinct needs, charact

_____ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.
A) Positioning
B) Target marketing
C) Market segmentatio

a8oobra   158   3 Replies

magnas

_____ is defined as a social and managerial process by which individuals and groups obtain what they

_____ is defined as a social and managerial process by which individuals and groups obtain what they

_____ is defined as a social and managerial process by which individuals and groups obtain what they need and want through value creation.
A) Selling
B) Barter
C) Advertising
D) None of the above are correct.

a8oobra   161   3 Replies

magnas

Evaluating each market segment's attractiveness and selecting one or more of the market segments to

Evaluating each market segment's attractiveness and selecting one or more of the market segments to

Evaluating each market segment's attractiveness and selecting one or more of the market segments to enter is called _____.
A) positioning
B) market segmentation
C) target marketing
D) none of the above are correct

a8oobra   188   3 Replies

magnas

Society and culture shape the basic form of human needs called _____.

Society and culture shape the basic form of human needs called _____.

Society and culture shape the basic form of human needs called _____.
A) needs
B) value
C) wants
D) demands

a8oobra   168   3 Replies

magnas

_____ is setting the competitive positioning for the product and creating a detailed marketing mix.A

_____ is setting the competitive positioning for the product and creating a detailed marketing mix.A

_____ is setting the competitive positioning for the product and creating a detailed marketing mix.
A) Market Positioning
B) Market segmentation
C) Micromarketing
D) Target marketing

a8oobra   147   3 Replies

magnas

When backed by buying power, wants become _____.

When backed by buying power, wants become _____.

When backed by buying power, wants become _____.
A) demands
B) social needs
C) physical needs
D) self-esteem needs

a8oobra   131   3 Replies

magnas