Public Relations

How do you suppose Rand McNally's public relations team learned about Chris' letter? What will ...

How do you suppose Rand McNally's public relations team learned about Chris' letter? What will ...

How do you suppose Rand McNally's public relations team learned about Chris' letter?
 
  What will be an ideal response?

wyatt7799   19   2 Replies

wyatt7799

Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the ...

Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the ...

Should Abercrombie & Fitch have sent a representative to appear on NBC's Today show with the MADD president? Why or why not?
 
  What will be an ideal response?

krautkin   29   1 Reply

jfitz2343

What other groups besides MADD might have been offended by the Drinking 101 spread? Can you name any ...

What other groups besides MADD might have been offended by the Drinking 101 spread? Can you name any ...

What other groups besides MADD might have been offended by the Drinking 101 spread? Can you name any publics that would approve of the spread?
 
  What will be an ideal response?

EZ   33   1 Reply

haydenpc

Do you believe that ethical companies benefit financially? Do you prefer to do business with ethical ...

Do you believe that ethical companies benefit financially? Do you prefer to do business with ethical ...

Do you believe that ethical companies benefit financially? Do you prefer to do business with ethical companies?
 
  What will be an ideal response?

fpotestio   30   1 Reply

ernurse

Could Monsanto have avoided public controversy over the Terminator without undermining its own ...

Could Monsanto have avoided public controversy over the Terminator without undermining its own ...

Could Monsanto have avoided public controversy over the Terminator without undermining its own business interests and values?
 
  What will be an ideal response?

fj97   8   1 Reply

14arnfen

Is it wrong for companies such as Monsanto to aggressively protect their business interests in the ...

Is it wrong for companies such as Monsanto to aggressively protect their business interests in the ...

Is it wrong for companies such as Monsanto to aggressively protect their business interests in the face of a consumer backlash?
 
  What will be an ideal response?

wyatt7799   18   2 Replies

wyatt7799

Did Monsanto cave in to public pressure at the expense of its belief in production of genetically ...

Did Monsanto cave in to public pressure at the expense of its belief in production of genetically ...

Did Monsanto cave in to public pressure at the expense of its belief in production of genetically modified food products?
 
  What will be an ideal response?

Htown713   23   1 Reply

ngchristinee

What methods of research would you would have conducted if you were in charge of the company's ...

What methods of research would you would have conducted if you were in charge of the company's ...

What methods of research would you would have conducted if you were in charge of the company's public relations?
 
  What will be an ideal response?

Asian101   20   1 Reply

Sherrieann22

In terms of public relations, what did IBM do wrong and what did it do right in regard to its ...

In terms of public relations, what did IBM do wrong and what did it do right in regard to its ...

In terms of public relations, what did IBM do wrong and what did it do right in regard to its Olympics computer system?
 
  What will be an ideal response?

MohamadMatar   17   1 Reply

wow678917645

Besides the journalists themselves, what other publics should have been important in ACOG's media ...

Besides the journalists themselves, what other publics should have been important in ACOG's media ...

Besides the journalists themselves, what other publics should have been important in ACOG's media relations plan?
 
  What will be an ideal response?

Kingchris9   20   1 Reply

thewizard06

If you had been an ACOG public relations official, how might you have responded to the mayor's joke ...

If you had been an ACOG public relations official, how might you have responded to the mayor's joke ...

If you had been an ACOG public relations official, how might you have responded to the mayor's joke about using journalists for target practice?
 
  What will be an ideal response?

dubluis31   23   1 Reply

elleduis

Is podcasting a suitable tactic for both internal and external publics?

Is podcasting a suitable tactic for both internal and external publics?

Is podcasting a suitable tactic for both internal and external publics?
 
  What will be an ideal response?

mysttrr   40   1 Reply

ngchristinee

What are the advantages and disadvantages of podcasting?

What are the advantages and disadvantages of podcasting?

What are the advantages and disadvantages of podcasting?
 
  What will be an ideal response?

krautkin   37   1 Reply

Koko65

Is there a risk in a traditional company such as General Motors adopting cutting-edge communication ...

Is there a risk in a traditional company such as General Motors adopting cutting-edge communication ...

Is there a risk in a traditional company such as General Motors adopting cutting-edge communication tactics such as podcasting?
 
  What will be an ideal response?

msw2   39   1 Reply

LebronR03

Citizens for a Free Kuwait listed dozens of members from all walks of life. However, a large ...

Citizens for a Free Kuwait listed dozens of members from all walks of life. However, a large ...

Citizens for a Free Kuwait listed dozens of members from all walks of life. However, a large majority of its funding came from the Kuwaiti royal family. Is it appropriate to characterize this group as a grassroots organization?
 
  What wi

sadkat   22   2 Replies

sadkat

Was the decision to hide Nayirah's identity appropriate? Do you feel the concealment made any ...

Was the decision to hide Nayirah's identity appropriate? Do you feel the concealment made any ...

Was the decision to hide Nayirah's identity appropriate? Do you feel the concealment made any difference in the debate on whether the United States should go to war against Iraq?
 
  What will be an ideal response?

mfarhanhuda   22   1 Reply

Umeshnepal825

Suppose, for a moment, that the incubator story was false. Would public relations practitioners be ...

Suppose, for a moment, that the incubator story was false. Would public relations practitioners be ...

Suppose, for a moment, that the incubator story was false. Would public relations practitioners be justified in using it to achieve what they may see as a moral purpose, the liberation of Kuwait?
 
  What will be an ideal response?

jess9adamss   17   1 Reply

Sherrieann22

If you had been hired to represent Kuwait, what tactics would you have used to sway public opinion ...

If you had been hired to represent Kuwait, what tactics would you have used to sway public opinion ...

If you had been hired to represent Kuwait, what tactics would you have used to sway public opinion in favor of American intervention?
 
  What will be an ideal response?

EnRou   19   1 Reply

layleeburchell

Do any of the issues raised in the case study have any relevance to the ongoing controversy ...

Do any of the issues raised in the case study have any relevance to the ongoing controversy ...

Do any of the issues raised in the case study have any relevance to the ongoing controversy surrounding the 2003 invasion of Iraq?
 
  What will be an ideal response?

niikiii   25   1 Reply

nina olala

What qualities does Wayne Catan have that make him a successful public relations practitioner? ...

What qualities does Wayne Catan have that make him a successful public relations practitioner? ...

What qualities does Wayne Catan have that make him a successful public relations practitioner?
 
  What will be an ideal response?

Mai Dinh   20   1 Reply

jessicadbarnes

What are the advantages and the disadvantages of being an independent public relations consultant? ...

What are the advantages and the disadvantages of being an independent public relations consultant? ...

What are the advantages and the disadvantages of being an independent public relations consultant?
 
  What will be an ideal response?

azuniga34   44   1 Reply

berger58

Would it be ethical for a public relations practitioner, in the employ of a pharmaceutical company, ...

Would it be ethical for a public relations practitioner, in the employ of a pharmaceutical company, ...

Would it be ethical for a public relations practitioner, in the employ of a pharmaceutical company, to openly assist a professor in writing a medical-journal article about one of the company's products?
 
  What will be an ideal response?

husna95   27   1 Reply

berger58

The vice chancellor of clinical research at Duke University suggests that a public relations agency ...

The vice chancellor of clinical research at Duke University suggests that a public relations agency ...

The vice chancellor of clinical research at Duke University suggests that a public relations agency that ghostwrote an honest article about a defective drug would lose its pharmaceutical client.
 
  What should public relations practitione

EZ   42   2 Replies

EZ

Why are some companies cast as villains in the court of public opinion while other companies, facing ...

Why are some companies cast as villains in the court of public opinion while other companies, facing ...

Why are some companies cast as villains in the court of public opinion while other companies, facing similar circumstances, are seen as heroes?
 
  What will be an ideal response?

Hobigob   51   1 Reply

miguelhdz8

If you were the CEO of Exxon at the time of the Alaskan oil spill, what might you have done ...

If you were the CEO of Exxon at the time of the Alaskan oil spill, what might you have done ...

If you were the CEO of Exxon at the time of the Alaskan oil spill, what might you have done differently?
 
  What will be an ideal response?

jamiscott   16   1 Reply

ngchristinee

Why are values important to the practice of public relations, and to what degree did Ashland and ...

Why are values important to the practice of public relations, and to what degree did Ashland and ...

Why are values important to the practice of public relations, and to what degree did Ashland and Exxon communicate their values?
 
  What will be an ideal response?

rutu0309   28   1 Reply

trm1986

Discuss the pros and cons of Sandy Hill Pittman's presence on the ill-fated Mount Everest ...

Discuss the pros and cons of Sandy Hill Pittman's presence on the ill-fated Mount Everest ...

Discuss the pros and cons of Sandy Hill Pittman's presence on the ill-fated Mount Everest expedition. What, if anything, might you have done differently?
 
  What will be an ideal response?

Hobigob   56   1 Reply

msbrit90

What lessons do you think public relations practitioners can learn from this disaster? What will ...

What lessons do you think public relations practitioners can learn from this disaster? What will ...

What lessons do you think public relations practitioners can learn from this disaster?
 
  What will be an ideal response?

JuliusImus   21   1 Reply

KaeKae

Can you think of any other circumstances in which the desire for publicity comes into conflict with ...

Can you think of any other circumstances in which the desire for publicity comes into conflict with ...

Can you think of any other circumstances in which the desire for publicity comes into conflict with other values?
 
  What will be an ideal response?

tyler0468   11   1 Reply

frogiiesfly

If you had been in Sandy Hill Pittman's shoes, how would you have handled the criticism she ...

If you had been in Sandy Hill Pittman's shoes, how would you have handled the criticism she ...

If you had been in Sandy Hill Pittman's shoes, how would you have handled the criticism she received upon returning to the United States?
 
  What will be an ideal response?

hamzawild6   35   1 Reply

master1998

Do you agree with the authors that this tragedy was caused by a clash of values? To what values are ...

Do you agree with the authors that this tragedy was caused by a clash of values? To what values are ...

Do you agree with the authors that this tragedy was caused by a clash of values? To what values are they referring? Explain your reasoning.
 
  What will be an ideal response?

AreebJ   18   1 Reply

xd321

Do you agree with the New York Times that Bono's fund-raising efforts can be called public ...

Do you agree with the New York Times that Bono's fund-raising efforts can be called public ...

Do you agree with the New York Times that Bono's fund-raising efforts can be called public relations? Why or why not?
 
  What will be an ideal response?

PurpleAngel   29   1 Reply

szelaya

Are the worlds of rock and roll and of politics and corporations really different cultures? Why or ...

Are the worlds of rock and roll and of politics and corporations really different cultures? Why or ...

Are the worlds of rock and roll and of politics and corporations really different cultures? Why or why not?
 
  What will be an ideal response?

mysttrr   22   1 Reply

jessicadbarnes

Before reading this case study, what were your impressions (if any) of Bono? Do his relationships ...

Before reading this case study, what were your impressions (if any) of Bono? Do his relationships ...

Before reading this case study, what were your impressions (if any) of Bono? Do his relationships with Bill Gates and George W. Bush hurt his credibility as a rock star?
 
  What will be an ideal response?

sadkat   36   1 Reply

sunmathur2000

KNEA's president quickly admitted that the organization had made an error. Was that a wise ...

KNEA's president quickly admitted that the organization had made an error. Was that a wise ...

KNEA's president quickly admitted that the organization had made an error. Was that a wise decision? In your opinion, did his quick confession hurt KNEA's reputation? Or did it strengthen it?
 
  What will be an ideal response?

woahjenjen   21   1 Reply

LebronR03

The poison postcards clearly embarrassed KNEA. Did anything good come out of this episode? What ...

The poison postcards clearly embarrassed KNEA. Did anything good come out of this episode? What ...

The poison postcards clearly embarrassed KNEA. Did anything good come out of this episode?
 
  What will be an ideal response?

aynuriya   15   2 Replies

aynuriya

How would you have advised Mitsubishi to respond to the allegations of sexual harassment? What ...

How would you have advised Mitsubishi to respond to the allegations of sexual harassment? What ...

How would you have advised Mitsubishi to respond to the allegations of sexual harassment?
 
  What will be an ideal response?

jess9adamss   21   1 Reply

a_simon616

Is it appropriate for a company such as Mitsubishi, with a history of sexual harassment, to now ...

Is it appropriate for a company such as Mitsubishi, with a history of sexual harassment, to now ...

Is it appropriate for a company such as Mitsubishi, with a history of sexual harassment, to now promote its diversity efforts?
 
  What will be an ideal response?

eriklam   29   1 Reply

msbrit90

In your opinion, why was the March of Dimes so successful especially in the midst of the Great ...

In your opinion, why was the March of Dimes so successful especially in the midst of the Great ...

In your opinion, why was the March of Dimes so successful  especially in the midst of the Great Depression?
 
  What will be an ideal response?

jess9adamss   18   1 Reply

umogal

In hindsight, does Roosevelt's decision to hide his personal disability undermine his credibility ...

In hindsight, does Roosevelt's decision to hide his personal disability undermine his credibility ...

In hindsight, does Roosevelt's decision to hide his personal disability undermine his credibility as a champion of polio victims?
 
  What will be an ideal response?

EnRou   14   1 Reply

Umeshnepal825