Marketing

Global structures have grown out of competitive necessity. (True or false?)

Global structures have grown out of competitive necessity. (True or false?)

Global structures have grown out of competitive necessity.
 
 Indicate whether the statement is true or false

Question 2

What are the three types of gaps that may reflect a problem, indicating that

Vickyhung   6   1 Reply

jeff21welch

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 .

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 .

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8 .
 a. 2.24
  b. 2.59
  c. 3.32
  d. 6.70

Question 2

The process by which performance outcomes are meas

codym806   6   2 Replies

codym806

U.S. copyright laws are enforceable throughout the world. (True or false?)

U.S. copyright laws are enforceable throughout the world. (True or false?)

U.S. copyright laws are enforceable throughout the world.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Groups that provide the values and attitudes of society

butterfly   7   1 Reply

Anna123

The White Sale that many department stores have every year a few weeks after Christmas is an example ...

The White Sale that many department stores have every year a few weeks after Christmas is an example ...

The White Sale that many department stores have every year a few weeks after Christmas is an example of
 A) secondary pricing.
  B) off-peak pricing.
  C) periodic discounting.
  D) random discounting.
  E) captive pricin

playmaker   8   1 Reply

Ludeactionz

An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The ...

An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The ...

An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses. The commercial shows that the car is eco-friendly and does not pollute the environment. Which of the following is the auto marketer using?
 a. Cause-re

SophiaGrant   8   1 Reply

cmccollum

As highlighted in the text, Careful Cooks, Down-Home Stokers, and Functional Feeders are all ...

As highlighted in the text, Careful Cooks, Down-Home Stokers, and Functional Feeders are all ...

As highlighted in the text, Careful Cooks, Down-Home Stokers, and Functional Feeders are all segments
  identified by Pillsbury based on segmentation.
 a. geopsychographic
  b. niche
  c. repositioned
  d. lifestyle

[b

omggimmetheansw   8   3 Replies

Anna123

Which of the following is a form of electronic shopping in which consumers can place an order ...

Which of the following is a form of electronic shopping in which consumers can place an order ...

Which of the following is a form of electronic shopping in which consumers can place an order directly with the firm?
 a. direct order c. videotext
  b. electronic order d. video order

Question 2

Wh

slayer909   8   2 Replies

slayer909

Which should be used when comparing the means of three groups to see if they are significantly ...

Which should be used when comparing the means of three groups to see if they are significantly ...

Which should be used when comparing the means of three groups to see if they are significantly different from one another?
 a. One-group t-test
  b. ANOVA
  c. Three-group t-test
  d. Chi-square test

Questio

hbuedu   8   1 Reply

08holtumj

If the price of Brand A is transformed to a value of 100 and Brand B's value is 75, indicating its ...

If the price of Brand A is transformed to a value of 100 and Brand B's value is 75, indicating its ...

If the price of Brand A is transformed to a value of 100 and Brand B's value is 75, indicating its price is 25 percent lower than Brand A's price, 100 and 75 represent _____.
 a. nominal rankings
  b. bivariate statistics
  c. p-values

ttardalo   8   3 Replies

Anna123

All of the following are characteristics of outdoor advertising except a. low frequency c. wearing ...

All of the following are characteristics of outdoor advertising except a. low frequency c. wearing ...

All of the following are characteristics of outdoor advertising except
 a. low frequency c. wearing out
  b. focused d. visual imagery

Question 2

Which of the following is an example of people proce

revaljohnson93   8   1 Reply

ggabs

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are ...

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are ...

We tend to associate hamburgers, diners, and truck stops with lower social status groups. These are examples of what are best known as
 a. geographic emblems.
  b. ethnic emblems.
  c. reference group emblems.
  d. social class em

srbarrett98   8   1 Reply

samer

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we ...

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we ...

Products like TVs and VCRs may be seen as new to consumers in Third World countries even though we regard them as established products. These products are innovations in Third World countries now because they
 a. involve new marketing communicat

dymasraja   8   1 Reply

Jamievig

Facebook's "wall" is an example of an activity stream.

Facebook's "wall" is an example of an activity stream.

Facebook's "wall" is an example of an activity stream.

shootie   8   1 Reply

Marqus

Lean consumption is focused on providing the full value that buyers desire from their goods and ...

Lean consumption is focused on providing the full value that buyers desire from their goods and ...

Lean consumption is focused on providing the full value that buyers desire from their goods and services, with the greatest efficiency and least trouble.
 
 Indicate whether the statement is true or false

Question 2[/

Myasslik   9   3 Replies

x

All of the following are true regarding the information supersector except:

All of the following are true regarding the information supersector except:

All of the following are true regarding the information supersector except:
 A) It is wide in scope, accounting for 16 of all employment.
  B) Software publishing is the fastest-growing subsector.
  C) Major players include publishing,

wayneyoo   9   3 Replies

Bo

Which of the following pieces of information would NOT be relevant for the behavior checklist?

Which of the following pieces of information would NOT be relevant for the behavior checklist?

Which of the following pieces of information would NOT be relevant for the behavior checklist?
 a. A consumer purchases product X once a week.
  b. Product X is usually bought in supermarkets.
  c. Product X is packaged in such a way a

r3r3r   9   1 Reply

goatee

Digital certificates are issued by a. individual merchants. b. Certificate Authorities. c. credit ...

Digital certificates are issued by a. individual merchants. b. Certificate Authorities. c. credit ...

Digital certificates are issued by
 a. individual merchants.
  b. Certificate Authorities.
  c. credit card companies.
  d. notary publics.
  e. Digital Authorities.

Question 2

Which

broncena   9   2 Replies

broncena

Which of the following is a powerful broadcasting stations that often have relationships with other ...

Which of the following is a powerful broadcasting stations that often have relationships with other ...

Which of the following is a powerful broadcasting stations that often have relationships with other local broadcasters and cable companies to provide their programming across a broad geographic region?
 a. broadstations c. superstations
  b

mt   9   1 Reply

jadasatchell

Which of the following began in 1947 as a set of rules for nondiscrimination, transparent ...

Which of the following began in 1947 as a set of rules for nondiscrimination, transparent ...

Which of the following began in 1947 as a set of rules for nondiscrimination, transparent procedures, and settlement of disputes in international trade?
 a. The Free Trade Area of the Americas
  b. The General Agreement on Tariffs and Trade

mfurness123   9   2 Replies

mfurness123

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common ...

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common ...

Failure to let the vendor assist the buyer by adding new items or new colors to the mix is a common buying error.
 
 Indicate whether the statement is true or false

Question 2

The most common measur

ljb99   9   1 Reply

amandagrace

Which of the following is not true regarding consumer segmentation studies?

Which of the following is not true regarding consumer segmentation studies?

Which of the following is not true regarding consumer segmentation studies?
 a. They may be used to identify consumer preferences.
  b. They are conducted to identify market segments.
  c. They may be used to identify profiles of heavy

mac   9   2 Replies

mac

Cramer's V is scaled to range between a. 0.0 and 1.0. b. -1.0 and 0.0. c. -1.0 and 1.0. d. 0.0 ...

Cramer's V is scaled to range between a. 0.0 and 1.0. b. -1.0 and 0.0. c. -1.0 and 1.0. d. 0.0 ...

Cramer's V is scaled to range between
 a. 0.0 and 1.0.
  b. -1.0 and 0.0.
  c. -1.0 and 1.0.
  d. 0.0 to .
  e. 8 to .

Question 2

Profane things are those that are ordinary and have n

Myasslik   9   1 Reply

mlee24

Which of the following is a form of earned media?

Which of the following is a form of earned media?

Which of the following is a form of earned media?
A) advertising
B) word-of-mouth communication
C) personal selling
D) company website
E) sponsorships

coffee_tea_me   9   1 Reply

bolangia

A gift application is an example of a virtual good.

A gift application is an example of a virtual good.

A gift application is an example of a virtual good.

coffee_tea_me   9   1 Reply

bolangia

Flagship content creates a draw for years to come.

Flagship content creates a draw for years to come.

Flagship content creates a draw for years to come.

shootie   9   1 Reply

marketinguru

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected ...

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected ...

Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for
  the actual tests. The sampling frame consists of
 a. the students who were selected for the actual tests.
  b. the stude

Bryzgalov   10   1 Reply

jayjaypoh

Responsibility charting constitutes an approach that can be used to classify decision-making roles ...

Responsibility charting constitutes an approach that can be used to classify decision-making roles ...

Responsibility charting constitutes an approach that can be used to classify decision-making roles and to highlight the multifunctional nature of business marketing decision-making. A manager who is told of the decision when it is made, but may not h

reachmegha.in   10   2 Replies

reachmegha.in

An example of single product line is:

An example of single product line is:

An example of single product line is:
 a. four-door sedans offered by various automakers.
 b. 125 passenger jets manufactured by Airbus and Boeing.
 c. Hershey Kisses in a variety of flavors including almond, dark chocolate, and carame

medjed   10   2 Replies

medjed

Which of the following statements is NOT valid?

Which of the following statements is NOT valid?

Which of the following statements is NOT valid?
 a. Panel data is less vulnerable to the recall errors associated with reporting past behavior than cross-sectional data.
  b. Panel data can be gathered via longer and more arduous interviews

sarahnguyen   10   1 Reply

Themanishere

A descriptive research design might be concerned with which of the following?

A descriptive research design might be concerned with which of the following?

A descriptive research design might be concerned with which of the following?
 a. The frequency with which something occurs
  b. The discovery of ideas and insights
  c. Generating initial hypotheses
  d. The determination of caus

abbiejurado   10   2 Replies

abbiejurado

A marketing _________________________ is an independent business that assists the flow of goods and ...

A marketing _________________________ is an independent business that assists the flow of goods and ...

A marketing _________________________ is an independent business that assists the flow of goods and services from producers to customers.
 Fill in the blank(s) with correct word

Question 2

______________

kkiahtherese   10   3 Replies

Perhaps

The concept of ________ consists of rework and disposal efforts.

The concept of ________ consists of rework and disposal efforts.

The concept of ________ consists of rework and disposal efforts.
 a. The hidden factory
 b. Continuous improvement
 c. Zero defects
 d. Kaizen
 e. Six Sigma

Question 2

All of the foll

Mpadilla99   10   2 Replies

Mpadilla99

Which of the following is a tactic that might be used in an implicit memory measure?

Which of the following is a tactic that might be used in an implicit memory measure?

Which of the following is a tactic that might be used in an implicit memory measure?
 a. Completing a brand name after being given only half of its letters
  b. Filling in the blanks to finish a sentence about the ad just seen
  c. Vis

Rene   10   3 Replies

Shahla

In practice, decision-making rarely relies wholly on an input-output framework of marketing research ...

In practice, decision-making rarely relies wholly on an input-output framework of marketing research ...

In practice, decision-making rarely relies wholly on an input-output framework of marketing research and formal statistical models, but combines them with managers' experience, judgment, and intuition.
 
 Indicate whether the statement is t

kkqueen14   10   2 Replies

kkqueen14

Users who fit the look-ahead model of web surfing have a roughly equal chance of continuing to a new ...

Users who fit the look-ahead model of web surfing have a roughly equal chance of continuing to a new ...

Users who fit the look-ahead model of web surfing have a roughly equal chance of continuing to a new page or exiting a web site.
 
 Indicate whether the statement is true or false

Question 2

Which o

Anyy   10   3 Replies

lwbohn

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, ...

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, ...

When Girls With Guts (http://girlswithguts.blogspot.com/) blog about a recent restaurant opening, the earned media is known as a(n) ________.
A) virtual good
B) nudge
C) brand profile
D) backchannel
E) influence post

coffee_tea_me   10   1 Reply

Marqus

A gallery is the result of participatory advertising.

A gallery is the result of participatory advertising.

A gallery is the result of participatory advertising.

shootie   10   1 Reply

Marqus

Ensuring that a company's own sites link to each other in sequence and then back to the original ...

Ensuring that a company's own sites link to each other in sequence and then back to the original ...

Ensuring that a company's own sites link to each other in sequence and then back to the original site is known as ________.
A) stuffing
B) cloaking
C) indexing
D) hooking
E) three-way linking

shootie   10   1 Reply

bolangia

The process of monitoring answers all of the following questions EXCEPT:

The process of monitoring answers all of the following questions EXCEPT:

The process of monitoring answers all of the following questions EXCEPT:
A) How many times was the search term found?
B) Who else read the search term found?
C) Where was the search term found?
D) Who mentioned the search term?

coffee_tea_me   10   1 Reply

Marqus

The key features of the summated-ratings scale are a set of statements with which respondents ...

The key features of the summated-ratings scale are a set of statements with which respondents ...

The key features of the summated-ratings scale are a set of statements with which respondents indicate a level of agreement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

sosobon   11   2 Replies

sosobon