Marketing

Apple’s positioning statement forms a meaningful relationship with Apple customers.

Apple’s positioning statement forms a meaningful relationship with Apple customers.

Apple’s positioning statement forms a meaningful relationship with Apple customers.
A) True
B) False

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Pets and PC’s is a cluster that represents large upscale suburban families with child centered ...

Pets and PC’s is a cluster that represents large upscale suburban families with child centered ...

Pets and PC’s is a cluster that represents large upscale suburban families with child centered lifestyles.
A) True
B) False

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Numerous advertising examples can be cited to demonstrate advertising applications of Maslow's need ...

Numerous advertising examples can be cited to demonstrate advertising applications of Maslow's need ...

Numerous advertising examples can be cited to demonstrate advertising applications of Maslow's need theory; for example, safety needs are used to motivate people to purchase retirement savings plans.
A) True
B) False

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Repositioning is defined as changing the place

Repositioning is defined as changing the place

Repositioning is defined as changing the place
A) of the retail location for the product
B) that the agency has chosen for the TV spot
C) of the product within the advertisement
D) of the advertisement in the newspaper
E) tha

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In product-differentiation positioning, a product attribute is always presented as

In product-differentiation positioning, a product attribute is always presented as

In product-differentiation positioning, a product attribute is always presented as
A) equal to or better than another brand
B) technically innovative
C) distinctly unique from all other products
D) relevant to the consumer's

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Environics Analytics identifies many lifestyle clusters in Canada. The category "Money & ...

Environics Analytics identifies many lifestyle clusters in Canada. The category "Money & ...

Environics Analytics identifies many lifestyle clusters in Canada.  The category "Money & Brains" is an example. This group is described as
A) high-achieving, cultured urban families
B) successful suburban households star

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Eventually, the internet, cell phones and other forms of digital communication will play a larger ...

Eventually, the internet, cell phones and other forms of digital communication will play a larger ...

Eventually, the internet, cell phones and other forms of digital communication will play a larger role in the media mix, due to the influence of
A) baby boomers
B) the grey market
C) generations X, Y, and younger
D) early adopters

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Mark’s Work Wearhouse changed their name to Mark’s and now uses more women in their advertising. ...

Mark’s Work Wearhouse changed their name to Mark’s and now uses more women in their advertising. ...

Mark’s Work Wearhouse changed their name to Mark’s and now uses more women in their advertising.  Use of a single marketing strategy for both sexes is termed
A) unisex appeal
B) double targeting
C) sexual stereotyping
D) refe

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By developing advertising messages based on teen situations, Red Bull is appealing to the teen ...

By developing advertising messages based on teen situations, Red Bull is appealing to the teen ...

By developing advertising messages based on teen situations, Red Bull is appealing to the teen audience. The company is relying on
A) selective exposure
B) selective retention
C) self-actualization
D) peer influence
E) double

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Self-concept theory states that the self has four components. These are

Self-concept theory states that the self has four components. These are

Self-concept theory states that the self has four components. These are
A) physiological, safety, social, esteem
B) when, how, why and who buys
C) introduction, growth, maturity and decline
D) boomers, gen x, echo boomers, busters

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Esteem needs, as defined by Maslow, are addressed in commercials that portray people in

Esteem needs, as defined by Maslow, are addressed in commercials that portray people in

Esteem needs, as defined by Maslow, are addressed in commercials that portray people in
A) major chain stores
B) successful business roles
C) retraining programs
D) further education
E) purchasing gasoline

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Motives are the conditions that prompt the action that is taken to

Motives are the conditions that prompt the action that is taken to

Motives are the conditions that prompt the action that is taken to
A) satisfy the need
B) determine market segments
C) design packaging
D) create store displays
E) create an image

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Experiential marketing is becoming an important part of the communications mix for many companies. ...

Experiential marketing is becoming an important part of the communications mix for many companies. ...

Experiential marketing is becoming an important part of the communications mix for many companies. Why is this true?

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As the advertising manager for Toyota, responsible for the complete line of vehicles that carry the ...

As the advertising manager for Toyota, responsible for the complete line of vehicles that carry the ...

As the advertising manager for Toyota, responsible for the complete line of vehicles that carry the brand name, would you work with one full-service agency or divide the business among several agencies? Justify your response.

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What advantages does using a media-buying service offer?

What advantages does using a media-buying service offer?

What advantages does using a media-buying service offer?

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Which role within an agency is involved in managing production deadlines?

Which role within an agency is involved in managing production deadlines?

Which role within an agency is involved in managing production deadlines?

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How does a client's Agency of Record (AOR) differ from any advertising agency with which they do ...

How does a client's Agency of Record (AOR) differ from any advertising agency with which they do ...

How does a client's Agency of Record (AOR) differ from any advertising agency with which they do business?

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Explain the various factors that could lead to a client's advertising manager firing an agency.

Explain the various factors that could lead to a client's advertising manager firing an agency.

Explain the various factors that could lead to a client's advertising manager firing an agency.

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Explain the role of The Institute of Communications Agencies (ICA).

Explain the role of The Institute of Communications Agencies (ICA).

Explain the role of The Institute of Communications Agencies (ICA).

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It is the responsibility of the account executive to make sure the final print or broadcast ...

It is the responsibility of the account executive to make sure the final print or broadcast ...

It is the responsibility of the account executive to make sure the final print or broadcast advertisement reaches the media destination on time.
A) True
B) False

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The member of the agency team responsible for purchasing media positioning is typically the ...

The member of the agency team responsible for purchasing media positioning is typically the ...

The member of the agency team responsible for purchasing media positioning is typically the copywriter.
A) True
B) False

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Creative boutiques are usually staffed by previous creative department employees of full-service ...

Creative boutiques are usually staffed by previous creative department employees of full-service ...

Creative boutiques are usually staffed by previous creative department employees of full-service agencies.
A) True
B) False

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From the viewpoint of the agency, the advertising manager is the person it must satisfy first.

From the viewpoint of the agency, the advertising manager is the person it must satisfy first.

From the viewpoint of the agency, the advertising manager is the person it must satisfy first.
A) True
B) False

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Advertising support companies include media representatives who sell time and space for a particular ...

Advertising support companies include media representatives who sell time and space for a particular ...

Advertising support companies include media representatives who sell time and space for a particular media.
A) True
B) False

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The Canadian media is divided into three categories: broadcast, print and out-of-home media.

The Canadian media is divided into three categories: broadcast, print and out-of-home media.

The Canadian media is divided into three categories: broadcast, print and out-of-home media.
A) True
B) False

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The agency commission system is viewed by some clients as flawed because:

The agency commission system is viewed by some clients as flawed because:

The agency commission system is viewed by some clients as flawed because:
   A) it involves many hidden costs for the client
   B) it is the most expensive method of compensation
C) agencies may recommend more expensive media options to i

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The standard media commission rate paid to advertising agencies has been

The standard media commission rate paid to advertising agencies has been

The standard media commission rate paid to advertising agencies has been
A) 10%
B) 12.5%
C) 15%
D) 17.5%
E) 18%

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A key function of the account executive is to:

A key function of the account executive is to:

A key function of the account executive is to:
A) monitor the agency’s personnel
B) execute the media buying
C) provide up-to-date information on media audiences
D) monitor the competition
E) promote active liaison with clie

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In an effort to ensure that desired reach levels were achieved, the advertising manager may request ...

In an effort to ensure that desired reach levels were achieved, the advertising manager may request ...

In an effort to ensure that desired reach levels were achieved, the advertising manager may request a:
A) pre-buy media analysis
B) budget recap
C) integrated analysis
D) post test research
E) personal selling analysis

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M2 Universal is an example of which type of specialist agency?

M2 Universal is an example of which type of specialist agency?

M2 Universal is an example of which type of specialist agency?
A) media-buying service
B) direct-response communications
C) broadcast media service
D) creative
E) interactive communications

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MacLaren McCann and Ogilvy and Mather are both examples of

MacLaren McCann and Ogilvy and Mather are both examples of

MacLaren McCann and Ogilvy and Mather are both examples of
A) full-service agencies
B) regional advertising agencies
C) post production agencies
D) specialist agencies
E) creative boutiques

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To encourage the best possible relationship between clients and agencies, clients must

To encourage the best possible relationship between clients and agencies, clients must

To encourage the best possible relationship between clients and agencies, clients must
A) hire agencies on a project-by-project basis
B) provide appropriate background information
C) conduct agency evaluations at planned  interval

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The Canadian media is divided into numerous categories, one of which is

The Canadian media is divided into numerous categories, one of which is

The Canadian media is divided into numerous categories, one of which is
A) television
B) radio
C) magazines
D) print
E) direct mail

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The Institute of Communications Agencies (ICA) is the national association that representsA) ...

The Institute of Communications Agencies (ICA) is the national association that representsA) ...

The Institute of Communications Agencies (ICA) is the national association that represents
A) full-service advertising agencies
B) the Canadian media
C) large advertisers
D) advertising support companies
E) media support serv

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Advertisers are represented by the

Advertisers are represented by the

Advertisers are represented by the
A) CRTC
B) CARDMEDIA
C) ACA
D) ICA
E) NBC

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Describe how Molson Coors Canada increased the impact of its advertising campaign by combining it ...

Describe how Molson Coors Canada increased the impact of its advertising campaign by combining it ...

Describe how Molson Coors Canada increased the impact of its advertising campaign by combining it with social media.

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Explain how advertising has changed.

Explain how advertising has changed.

Explain how advertising has changed.

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Should the success of an advertising campaign be measured strictly in terms of product sales? Why or ...

Should the success of an advertising campaign be measured strictly in terms of product sales? Why or ...

Should the success of an advertising campaign be measured strictly in terms of product sales? Why or why not?

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Why are members of contemporary Canadian society complaining about the use of sex in advertising to ...

Why are members of contemporary Canadian society complaining about the use of sex in advertising to ...

Why are members of contemporary Canadian society complaining about the use of sex in advertising to sell products?

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How do product demand and the product life cycle influence the decision to invest in advertising?

How do product demand and the product life cycle influence the decision to invest in advertising?

How do product demand and the product life cycle influence the decision to invest in advertising?

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