Attitudes do not
a. change.
b. form from exposure to information.
c. relate to choice.
d. form from exposure to advertising.
e. always predict behavior.
Question 2Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation. Thus, it depended on
a. whether he comprehended the choices that were available in his consideration set.
b. if he paid attention to the choices.
c. how he categorized the product with respect to other choices.
d. how he modified the information that was available to him.
e. if he retrieved the information correctly.
Question 3Benjamin was exposed to an ad for a new brand of potato chips, but only motivation will lead him to
a. be exposed.
b. perception.
c. disposition.
d. pay attention.
e. the psychological core.
Question 4Even if consumers are exposed to information about a product, there must first be ____ in order for it to have an effect.
a. exposure
b. perception
c. ability
d. opportunity
e. a psychological core
Question 5Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation. Before Kimberly decides on how to go on her hiking trip, she must first make sure she has ____ information.
a. perception of
b. attention to
c. a good attitude toward
d. exposure to
e. psychological insight toward
Question 6Claire wants to go on a hiking trip to Colorado. She has been climbing with her family for several years and now she is off from school for the summer. As an internal consumer process, this is an example of having
a. motivation, ability, and opportunity.
b. exposure, disposal, and memory.
c. acquisition, usage, and disposal.
d. perceptiveness, retention, and memory.
e. exposure, disposal, and retention.
Question 7A consumer wants to purchase a new automobile. Having three years of experience as an amateur auto mechanic, she has the ____ to learn as much as possible about her decision.
a. ability
b. perception
c. motivation
d. exposure
e. opportunity
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