A mechanical device can identify where a subject looks during television commercials is called a(n) ____________________ monitor.
Fill in the blank(s) with correct word
Question 2Nielson Media Research estimates national television audiences using ____________________.
Fill in the blank(s) with correct word
Question 3A consumer uses a special ID card whenever he purchases items from the supermarket, allowing purchase behavior to be linked to household demographics. The consumer is participating in a(n) ____________________ panel.
Fill in the blank(s) with correct word
Question 4A(n) ____________________ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's Web site.
Fill in the blank(s) with correct word
Question 5The systematic study of the words used in a magazine ad is an example of ____________________.
Fill in the blank(s) with correct word
Question 6When a researcher creates an artificial situation in order to observe the reactions of a subject in that type of situation, the researcher is engaging in ____________________ observation.
Fill in the blank(s) with correct word
Question 7The distortion of measurement resulting from the cognitive behavior or actions of a witnessing observer is referred to as ____________________ bias.
Fill in the blank(s) with correct word
Question 8The time it takes a subject to make a choice between the appeal of two advertisements is a type of ____________________.
Fill in the blank(s) with correct word
Question 9Observation that involves watching and recording what naturally occurs, without creating an artificial situation, is called ____________________ observation.
Fill in the blank(s) with correct word