Which of the following is a powerful broadcasting stations that often have relationships with other local broadcasters and cable companies to provide their programming across a broad geographic region?
a. broadstations c. superstations
b. cable stations d. regional stations
Question 2Which of the following involves an intangible action?
a. Retail
b. Recycling
c. Warehousing
d. Broadcasting
Question 3What term is used by the marketing research industry to refer to diverse types of data offered by a single company?
a. primary data
b. single-source data
c. compound data
d. integrated data
Question 4Because hypotheses are always tested with data from a sample, there will always be some sampling error.
Indicate whether the statement is true or false
Question 5Data with which type of distribution are appropriate for division based on the median split?
a. normally distributed
b. unimodal distribution
c. bimodal distribution
d. uniform distribution
Question 6Which of the following describes the average number of persons age 18 or over potentially exposed to an advertising display for either 12 hours unilluminated (6:00 a.m. to 6:00 p.m.) or 18 hours illuminated (6:00 a.m. to midnight)?
a. daily focused circulation c. daily focused exposure
b. daily average circulation d. daily average exposure
Question 7Which of the following is an example of possessions processing?
a. Gardening
b. Lodging
c. Physical therapy
d. Music concerts
Question 8Asking a group of households to record their consumption of certain products over a two-year period is an example of _____.
a. model building
b. database marketing
c. data conversion
d. diary panel data
Question 9The usual starting point in hypothesis testing is to specify the level of Type II error the researcher is willing to tolerate.
Indicate whether the statement is true or false
Question 10Dividing a data set into two categories by placing respondents below the median in one category and respondents above the median in another is called a(n) _____.
a. median split
b. mediation
c. elaboration analysis
d. bimodal split
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