The first step for developing a promotional plan is to
a. set promotional goals b. identify the target customers
c. select the promotional mix d. develop a promotional budget
Question 2Which of the following is not an advantage of online ordering systems?
a. Immediate visibility to back-ordered items.
b. Longer order cycle time from input to delivery.
c. Faster order input time.
d. Reduced ordering errors.
e. Ability to batch multiple items from multiple users on a single order.
Question 3An event triangle is created by the interaction of the fans, sponsors, and the event.
a. True
b. False
Indicate whether the statement is true or false
Question 4While similar in concept, blanket purchase orders are typically used more often for _____ purchases.
a. unique
b. lower-value
c. complex
d. spot buy
e. There are no differences in the types of products or amounts purchased in either method.
Question 5The most famous and prestigious of the entertainment awards are those given by the Academy of Motion Picture Arts and Sciences.
a. True
b. False
Indicate whether the statement is true or false
Question 6Once a purchaser and a supplier reach agreement on a longer-term purchase contract, material releasing responsibility should shift to _____.
a. marketing
b. purchasing
c. the supplier
d. user groups
e. accounts payable
Question 7Endorsers of products are not required to have real experiences with the product they are endorsing.
a. True
b. False
Indicate whether the statement is true or false
Question 8All the following are expected growth areas in e-commerce except _____.
a. transmitting purchase orders to suppliers
b. submitting requests for quotes to suppliers
c. placing orders with suppliers
d. making electronic funds transfer payments
e. submitting written check requests to accounts payable
Question 9The truthful opinions and beliefs of the endorser must be expressed in an endorsement.
a. True
b. False
Indicate whether the statement is true or false
Question 10Which of the following is not a feature that separates capital equipment purchases from other purchases?
a. Capital equipment purchases do not occur with regular frequency.
b. Capital equipment investment requires large sums of money.
c. For accounting purposes, most capital equipment is not depreciable over the life of the item.
d. Buyers can rarely switch suppliers in the middle of a large-scale project or dispose of capital equipment after delivery because of dissatisfaction.
e. Capital equipment is highly sensitive to general economic conditions.
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