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Baradar Baradar
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2 years ago
Which of the following is a key difference between product mix and product line?

▸ Product line is the complete set of the products in an industry, whereas product mix is an incomplete set of products.

▸ Product mix contains products that are similar, whereas product line may contain dissimilar products.

▸ A product mix is used by larger companies, whereas a product line is used by smaller companies.

▸ Product line is a set of heterogeneous goods or services whereas product mix is a set of homogeneous products.

▸ Product mix includes all products from a single manufacturer, whereas product line contains a group of similar products from the manufacturer.
Textbook 
Business in Action

Business in Action


Edition: 9th
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dhk72dhk72
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2 years ago
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Baradar Author
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2 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
Correct Slight Smile TY
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2 hours ago
Good timing, thanks!
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