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7 years ago
Why is site selection highly important to most franchised retail operations?
A) Brand equity enables a franchisee to build clientele quickly.
B) The franchisor can negotiate a lease in a large shopping mall.
C) Financial capital enables a franchisee to build a large facility.
D) Market potential determines a store’s sales and productivity.
E) Downstream channel functions depend on a store’s location.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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krelinkrelin
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7 years ago
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6 years ago
thank you!
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