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Rgary Rgary
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7 years ago
A perceptual map is used to ________.
a. compare and contrast consumer psychographic segments
b. create consumer cross-tabulations for marketing research
c. locate consumers within a primary metropolitan statistical area (PMSA)
d. determine how consumers position products in relation to one another
e. identify the critical stage of the targeting process for the marketer
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Rgary Author
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7 years ago
You make an excellent tutor!
deathwing
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Yesterday
Helped a lot
byehoe
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2 hours ago
Smart ... Thanks!
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