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A study is conducted in which the objective of the research can be achieved by looking solely at ...

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A study is conducted in which the objective of the research can be achieved by looking solely at ...

A study is conducted in which the objective of the research can be achieved by looking solely at existing secondary data. In this case, which of the following best represents the situation?
A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
B) In some cases, not all studies use all 11 steps in the marketing research process.
C) In some cases, the steps in the marketing research process are not followed in order.
D) This situation is better suited to following the 4 steps of the marketing research process.
E) When secondary data is used, the marketing research process is not necessary.

Textbook

Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Senalaya

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More solutions for this book are available here

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DavenLC Author

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This site is awesome

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