Alliance or co-branding works best when:

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6 years ago

Alliance or co-branding works best when:

Alliance or co-branding works best when:
A) the two brands are unrelated.
B) a well-known brand is attached to a lesser-known brand.
C) a private label is co-branded with a manufacturer's brand.
D) it builds the brand equity of both brands.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Consle Author

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6 years ago

Thanks for your help!!

asd454512

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Thank you, thank you, thank you!

kc123

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this is exactly what I needed

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