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birdseye birdseye
wrote...
Posts: 835
Rep: 3 0
6 years ago
For negative appeals, the product promise and benefits are based on a situation that the potential buyer would like to
a. increase.
b. buy.
c. replace with a substitute.
d. enjoy.
e. avoid.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 64 times
1 Reply

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6 years ago
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