A sampling procedure is statistically more efficient than another procedure if, for a given sample size, it results in a larger sampling error.
a. True
b. False
Indicate whether the statement is true or false
Question 2B2B marketers typically make use of lead generation and management programs to create awareness of their products.
a. True
b. False
Indicate whether the statement is true or false
Question 3Kit Kat candy bar executives make the following statement: Our most likely estimate of Kit Kat's ad recall rate is 65. In addition, we are 95 confident that Kit Kat's ad recall rate in the population falls between 62 and 68. This illustrates an example of
a. basic descriptive statistics.
b. using statistical inference to estimate a population parameter based upon sample statistics.
c. using statistical inference to estimate a statistic based upon a population parameter.
d. hypothesis testing.
e. Both a and b are correct.
Question 4Conversion of leads into sales is one of the basic marketing objectives.
a. True
b. False
Indicate whether the statement is true or false
Question 5In the following data set, what is the median? 12, 0, 0, 1, 1, 1, 6, 10, 11.
a. 4.66
b. 1
c. 42
d. 6
e. 0
Question 6Why is the linear design of listicles a poor fit for mobile browsing?
a. The listicles don't have enough images.
b. The listicles aren't entertaining enough.
c. The listicles take too long to load.
d. All of these are correct.
Question 7Which of the following is true regarding the standard deviation?
a. It indicates the degree of variation in the values in such a way as to be translatable into a normal curve.
b. One standard deviation above and below the midpoint in a normal distribution includes approximately 68 of the area underneath the curve.
c. + or 1.96 standard deviations above and below the midpoint in a normal distribution includes 95 of the area underneath the curve.
d. The standard deviation can be approximated by dividing the range of the data by 6.
e. All of these are correct.
Quick Reply
