A retailer's home page on the Internet is equivalent to a local retailer's storefront.
Indicate whether the statement is true or false
Question 2When a retailer's advertising message creates a scenario for the customer's imagination that is built around the retailer's products, the retailer is said to be using a(n) _____ approach.
a. mood/image
b. fantasy
c. humorous
d. lifestyle
e. slice-of-life
Question 3Throughout most of human civilization there has been a large scarcity of manufactured or processed goods.
Indicate whether the statement is true or false
Question 4The competition between American Airlines and Delta Airlines is an example of:
a. monopolistic competition.
b. oligopolistic competition.
c. pure monopoly.
d. pure competition.
e. perfect competition.
Question 5For purposes of evaluating sites, the_____ is not relevant.
a. Expected net profit margin
b. Expected annual sales
c. Expected market share
d. Expected return on assets
e. Expected return on equity
Question 6When a retailer's advertising message shows how its products fit in with the consumer's everyday style of living, the retailer is said to be using a(n) _____ approach.
a. mood/image
b. fantasy
c. reality
d. lifestyle
e. slice-of-life
Question 7Lowe's Home Improvement delivery, installation, and free appliance take away is an example of:
a. target marketing reconfiguration.
b. time reconfiguration.
c. possession reconfiguration.
d. place configuration.
e. form reconfiguration.
Question 8Which of the following is a key characteristic of monopolistic competition?
a. Few sellers
b. Substitutable products
c. Horizontal demand curve
d. One seller
e. Lack of government regulation
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