Top Posters
Since Sunday
d
4
N
3
3
R
3
k
3
o
3
Z
3
j
3
s
3
d
3
J
3
1
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
matashola matashola
wrote...
Go to Answer
Posts: 1156
Rep: 0 0
7 years ago
If the following is true: product benefits are of 40% relative importance and the attractiveness rating of this factor is 80 (i.e., attractive); service benefits are of 30% relative importance and scores a rating of 60 (i.e., somewhat attractive); and brand image reputation is of 30% relative importance and scores a rating of 80 (i.e., attractive), then the overall differentiation score for the assessed opportunity is _____ if the relative importance of differentiation advantage is 50%.
a.   37
b.   74
c.   110
d.   146
e.   220
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
Read 99 times
2 Replies
Replies
Answer verified by a subject expert
#1NuggetsFan#1NuggetsFan
wrote...
#1
Posts: 447
Rep: 4 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

matashola Author
wrote...
#2
7 years ago
I'll take your word for it, thx
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1568 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 220
  
 280
  
 4989
Your Opinion
Who's your favorite biologist?
Votes: 608
Previous poll results: What's your favorite math subject?