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Which of the following questions would have been most important for Black & Decker to ask before ...

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Which of the following questions would have been most important for Black & Decker to ask before ...

Which of the following questions would have been most important for Black & Decker to ask before it decided to produce the thermal leak detector?
A) What is the most effective way to package the product to protect it and communicate its value?
B) How can retailers be persuaded to devote enough shelf space to the thermal leak detector?
C) Do customers associate Black & Decker with household products designed to conserve energy?
D) What are the advertisement rates for media that Black & Decker has used in the past to promote similar products?
E) Will Black & Decker be able to generate free media coverage by communicating the importance of identifying energy leaks?

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Business: A Practical Introduction

Edition: 1^st

Authors: Williams, Sawyer, Berston

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CSS5 Author

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You make an excellent tutor!

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Good timing, thanks!

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Thank you, thank you, thank you!

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