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alperkilic alperkilic
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7 years ago
Esther and her husband are interested in taking a cruise vacation to celebrate her retirement and escape the Canadian winter for a while.  She wants a luxurious experience but is looking for a good deal.  They want a warm destination, an all-inclusive package, and an itinerary that will accommodate her husband's somewhat limited mobility.  These factors are best described as their ________ for this cruise purchase decision.
A) motives
B) evoked set
C) alternative evaluation
D) evaluation criteria
E) consideration set
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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7 years ago
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alperkilic Author
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7 years ago
Correct Slight Smile TY
ky
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Yesterday
Thank you, thank you, thank you!
lipop
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2 hours ago
Smart ... Thanks!
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