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Home Q & A Board Other Fields Homework Help Business Marketing
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goji.go goji.go
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11 years ago
The competitive advantages or core competencies that a company has at its disposal to meet a specified marketing objective are called its ________.
A) opportunities
B) consumer confidence level
C) marketing mix
D) internal strengths
E) external offsets
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Diesel
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bbb
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#1
11 years ago
THE ANSWER IS D. The core competencies of a company provide customer benefits and set the company apart from the competition because they are not easily imitated. These are the internal strengths of a company and they can be used to meet a specified marketing objective. The opportunities for a company are external factors that could not be considered core competencies. The consumer confidence level is, again, an outside factor and communicates the attitude consumers have about the economy or a specific industry or company. The marketing mix includes the 4 Ps and these do not reflect the competitive advantages or core competencies that a company has at its disposal.
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goji.go Authorgoji.go
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11 years ago
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Diesel

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