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bongua185 bongua185
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6 years ago
Stealth marketing occurs when:
A) firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event.
B) a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand.
C) a brand suggests or hints it is associated with a major sporting event when it is not.
D) consumers are enticed to look at a particular brand without them realizing the person making the sales pitch is being paid or compensated by the brand.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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