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Wilt66 Wilt66
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A year ago
Do you think that yield is more or less important than the REVPAR as a yardstick for lodging performance?
 
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jrodriguez16jrodriguez16
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A year ago
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Either one may be correct depending on the circumstances. If strictly for internal company measurement, yield may be more helpful than REVPAR because it shows how a property's actual revenue measures up to its potential revenue. If a hotel can compare its REVPAR to that of its competitors, then REVPAR may be the better gauge of revenue performance.
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