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bradfordw bradfordw
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6 years ago
How can an organization achieve and maintain a pattern of ethical behavior?
 
  What will be an ideal response?
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6 years ago
Answer: Ethical behavior must start with the top management. Although practitioners can monitor and provide counsel on ethical matters, the organization's top managers must lead by example. They should conduct periodic ethics audits and integrate an awareness of values and ethics into the four-step public relations process. Organizations should also use a system for analyzing ethical challenges. The Potter Box is one such system.
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