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A year ago
The public relations officers at The University of Little Rock are modifying its campus catalogs to include bright graphics and catchy headlines to lure students to attend their school.
 
  They are also using social media extensively to entice prospective students. What led the PR officers to use these methods, and why?
   a) Competition from online degree programs; the cost is much less with ease of learning from anywhere in the world
   b) Declining revenues; allocations from state legislatures and federal agencies have dramatically declined
   c) Increased operation costs; there is a need to maintain a certain standard to meet the competition
   d) Dwindling pool of prospective students; cost of higher studies and the loan burden is excessive for many students.
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A year ago
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