What are some of the difficulties practitioners face in cross-cultural communication? What will ...

Encoding and decoding are critical in cross-cultural communication. In successful cross cultural
communication, sources must understand how a message will be decoded before they can encode it.
Even with different encoding necessary for different cultures, all messages from an organization
should still embrace core values. Our gestures, clothing, and expressions can communicate as much
to others as our words. However, different cultures can have different interpretations. Stereotyping is
the assumption that all individuals in a culture will act, think, feel, and believe in the same way.
Cultures consist of individuals, none of whom are exactly alike. Practitioners also need to be
sensitive to the fact that persons from other cultures may also be trying to demonstrate cultural
sensitivity in their interactions with the practitioners.