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dubluis31 dubluis31
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6 years ago
How do changes in technology affect the practice of values-driven public relations?
 
  What will be an ideal response?
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EMA
wrote...
6 years ago
The choice of a medium and message rests on the values of the source and targeted publics.
However, technology provides the tools of communication. It does not dictate values. The authors
cite the Bible, the first mass-produced book. It is now reproduced by a variety of media. However,
the values expressed in it have not changed.
dubluis31 Author
wrote...
6 years ago
Thanks
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