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cokierae1 cokierae1
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6 years ago
Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability-sampling survey.
 
  What will be an ideal response?
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#1
6 years ago
Focus group advantages: speed, relative ease, can discover new issues. Focus group disadvantages:
Findings are not necessarily representative of the larger targeted public. Probability-sampling survey
advantages: Findings accurately represent the opinion of the larger targeted public. Probabilitysampling
survey disadvantages: time to execute, costs, training of data gatherers, danger of flawed
survey instrument
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