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maggotti36569 maggotti36569
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6 years ago
State the principles of effective mail-based advertising.
 
  What will be an ideal response?
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#1
6 years ago
While sometimes neglected, traditional mail service can still play a criticalrole in a manager's marketing plan. To be effective, mailing addresses shouldbe handwritten and the pieces should be mailed in colored envelopes usingstamps, not stamp meters. Consistency of look is also important for mailings,so that customers can immediately recognize the mailed piece as comingfrom the same establishment.
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